Importance of Choosing the right Keyword

Getting the right traffic depends a lot on the keywords that a site ranks for. The most searched keywords need not necessarily be the right keywords for your site. Traffic related to the website service is extremely important as wrong traffic may result in lesser conversions on the site. It is better to get fewer visitors that actually want to buy what you are providing rather that a large number of visitors who leave as soon as they reach the main page because the search term that brought them to your site did not exactly match with the information available online.

A good keyword research should be a part of the professional seo service being availed. There should be a good percentage of high paying keywords as well as the least competitive keywords - provided these are related to the product offered.

If your site is only selling “Baby food” then getting traffic from related researched keywords like “healthy baby food”, “baby food online” etc. will get more focused traffic to the site than getting traffic from a more generic keyword like “babies”.

A visitor landing on a page that is very relevant to the queried search term will show a better possibility of conversion as compared to a visitor reaching from a broad search term. Since the visitor is already searching for the product or service provided on your website the chances of the visitor to stay on long enough to make a buying decision also increases.

However, getting traffic from one specific keyword is not enough. By adding variations to the root keyword (provided the variations remain a part of the main service or product) you can target a wider range of keywords. Targeting high paying keywords gets the site to rank for a number of focused keywords as the competition for these researched keywords becomes lesser and results are seen faster. Covering a wider range of keywords will get a good target audience than just ranking on one competitive keyword. Make sure that the search engine optimization services provider has enough variations for the root keyword being targeted.

A keyword research that takes into account different keyword combinations and variations covers a wider range of possible entry points to the landing page. A good keyword analysis can also contain keywords that are location specific, region specific or country specific. For instance, a lawyer practicing in a particular town would most likely target people living in the same region instead of targeting the entire country. Hence, targeted keywords can be more region specific like “attorney Florida” etc. A focus on region would help get targeted visitors, not just diluted traffic.

For any given topic there are a number of ways that searchers can select a keyword. Keeping this in mind there are a number of variations of key phrases that a webpage can be optimized for. The detailed Keyword research report should take into account a number of factors such as relevancy, misspelling, singular and plurals, using qualifiers to make the keyword more focused etc.

An initial list should identify as many keywords as possible that are related to your website and target audience. There a number of online Keyword Research tools that can be used to find the number of searches being made on a particular term and also seek other alternate related terms.

Each page on your website could be dealing with a different topic (product or service). The keywords for each page should be relevant to the topic discussed on the page.

This should also include analyzing the competition for the search terms listed. This will give an idea of how many pages are competing for the top spot. Your site's Page Rank is also an important parameter in keyword research analysis. If your site has a high Page rank then it has a better chance of ranking for a highly competitive keyword else it is better to focus on more specific keywords.

Once the right set of keywords are identified then incorporating these within the content of the website takes you one step closer to better search engine placement.

Focusing on the wrong keywords can result in higher investments and lower returns.

Hiring an seo services provider can help identify the right revenue generating keywords for improved search engine rankings so that you move one step closer to your business goals.