Guest Post for Links & Exposure in Search Engine Optimization

In years past general article submissions to sites like EzineArticles was a great strategy, but in early 2008 Google stripped the ability of many of the article banks from being able to pass PageRank, so the upside of writing articles for generic general article banks is fairly limited unless the strategy is used in conjunction with other link building strategies.

More recently some hub based websites (like Squidoo, HubPages, and Work.com) have launched accepting how to guides from topical experts. It is easy to get published on these sites. Some of them use rel=nofollow on outbound links for new publishers, but as you gain experience and trust in their algorithms those limitations typically get lifted.

Some bloggers have thousands of readers, and through buying a lot of ads on blogs you could hope to tap some of that traffic flow. But what if there was a cheaper and more effective way of borrowing their traffic? There is. Guest posts!

The essense of guest posts is you find related popular blogs and follow them for a while. Then after you understand their editorial style and direction, and have participated in the community for a while you can ask if you could write a guest article for their site. The beauty of this strategy is that you not only get a quality low risk link, but you also get to appear in front of hundreds or thousands of subscribers who read that site.